The client was running paid traffic campaigns but faced a critical issue: their existing landing page wasn’t converting visitors into leads effectively. The goal was to redesign the landing page to improve user experience, optimize conversion rates, and make the most out of their Google Ads investment.
Client
Deliverables
What We Did
1. Conducted a detailed audit of the previous landing page to identify conversion bottlenecks.
2. Designed a modern, visually appealing landing page tailored to CleanEdge Cabinetry’s brand and target audience.
3. Streamlined the form submission process to make it quick and user-friendly.
4. Incorporated clear calls-to-action and persuasive content to guide visitors toward form submissions.
5. A/B tested key elements, such as headlines and CTAs, to maximize conversions.
Creative Process
The redesign process began with analyzing the client’s target audience and their typical buyer journey. We crafted a landing page that showcased CleanEdge Cabinetry’s unique selling points while ensuring it aligned with the intent of paid search visitors.
Every element—from the layout to the color palette—was selected to build trust and encourage action. The new page also featured responsive design to provide an optimal experience for both desktop and mobile users. After launch, we monitored performance and fine-tuned the page for even better results.
Results
• 50% Increase in Form Submissions: A significant improvement in lead generation.
• Enhanced User Experience: Visitors were able to navigate and engage with the page more effectively.
• Improved ROI on Paid Traffic: Better landing page performance translated into greater value from their Google Ads campaigns.
Client Testimonial
“I was referred to VT Media Lab by a friend who had worked with them before. We were already running paid traffic, but after meeting with Vitalii, he recommended redesigning our landing page to improve conversions. I decided to give it a shot, and the results were fantastic—our form submissions increased by 50%. Great and honest company! Highly recommend.”
— Daniel, CleanEdge Cabinetry
Conclusion
This project demonstrates how a strategic landing page redesign can dramatically improve paid traffic campaign performance. By addressing pain points and focusing on user experience, we helped CleanEdge Cabinetry achieve a 50% increase in leads and maximize the effectiveness of their ad spend.
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