Elite Pool Builders

Pain Point & Objective

Michael, the owner of Elite Pool Builders, approached us frustrated with low-quality leads and rising costs in their Google Ads campaigns. Despite significant ad spend, the inquiries they were receiving often came from unqualified prospects, resulting in wasted time and resources. They needed a solution to attract better-quality leads and improve the overall efficiency of their ad budget.

The primary goal of this campaign was to increase high-quality leads while reducing the overall cost per acquisition (CPA). The focus was on driving conversions through optimized ad strategies and precise targeting.

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What We Did

1. Conducted a comprehensive audit of existing Google Ads campaigns to identify inefficiencies and areas for improvement.
2. Researched and implemented high-performing keywords tailored to the pool building industry.
3. Created compelling ad copy and visually engaging display ads to capture attention.
4. Optimized audience segmentation to target potential customers most likely to convert.
5. Monitored and adjusted bids in real-time for maximum ROI.

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Results

• 391% Increase in Google Ads Leads: Achieved a dramatic surge in high-quality inquiries.
• 60% Decrease in Cost Per Lead: Significantly reduced the cost to acquire each lead.
• 100% Increase in Phone Calls: Doubled the number of direct customer inquiries.
• 102% Increase in Click-Through Rate (CTR): Enhanced ad performance by boosting user engagement.

Creative Process

To achieve these results, we began by refining the ad targeting process, ensuring every dollar spent brought in potential customers. Our team tested multiple ad variations, honing in on designs and copy that resonated most with the target audience.

Advanced analytics tools allowed us to measure performance in real-time, enabling swift adjustments to bidding strategies, keywords, and ad placements. Finally, we utilized remarketing campaigns to recapture interested prospects and move them closer to conversion.

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Conclusion

This campaign exemplifies how a data-driven approach to Google Ads can deliver outstanding results. By understanding the client’s goals and leveraging tailored strategies, we not only increased their leads but also ensured cost efficiency, helping them scale their business successfully.