PrimeClean Pros

What We Did

1. Set up an automation system to send text message notifications to the client every time a lead submitted a form. These messages included details of the requested services, enabling instant follow-up and preventing lost leads.

2. Conducted a detailed audit of existing Google Ads campaigns to identify areas for improvement.

3. Optimized keyword strategies to focus on high-intent search terms specific to home cleaning services.

4. Created compelling, benefit-focused ad copy to stand out in a competitive market.

5. Implemented A/B testing to refine headlines, descriptions, and calls-to-action.

6. Adjusted bidding strategies to prioritize the most cost-effective opportunities.

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Results

• +79% Increase in Conversion Rate: Improved the percentage of visitors who became leads.

• -33% Decrease in Cost Per Lead: Reduced the cost to acquire each lead significantly.

• +53% Increase in Lead Volume: Generated more inquiries with optimized campaigns.

• +83% Increase in Overall Conversions: 1.8x of new clients acquired from ads.

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"They completely turned things around for us. They helped us lower our costs by 33% and boost our return on ad spend by 79%. Their strategies actually work, and they really took the time to understand our business. Highly recommend working with them!"
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- Maria, PrimeClean Pros

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Creative Process

The process began with a deep understanding of Maria’s target audience and her business goals. We focused on creating highly targeted ad campaigns with compelling messaging that addressed customer pain points and highlighted PureShine Cleaning Co.’s unique value.

In addition to the campaign optimization, we implemented an automation system where Maria would receive a text message notification every time someone submitted a form on her website. These notifications included the details of the requested services, enabling her to respond quickly and follow up with potential clients before they had the chance to look elsewhere. This ensured Maria could capture leads at the peak of their interest, improving her chances of converting them into customers.

By regularly monitoring and tweaking the campaigns and automation system, we ensured ongoing improvement in performance, maximizing both lead generation and client engagement.

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Conclusion

This project demonstrates how precise targeting and ongoing optimization can transform an underperforming campaign into a lead-generating powerhouse. For PrimeClean Pros, the results were immediate and impactful, helping Maria grow her business while cutting costs.